The following facts and figures serve as a guide to the massive growth of internet shopping.

Due to the gross revenue streams from all Midas netshopping and multimedia services, the concomitant profits, apportioned to each of the proposed mobile phone networks, will therefore rapidly reduce the massive debt within each of the networks' spending on 3G licences.

Mobile Phone Subscribers + Mobile TV Market
Nokia* said recently that there are now over two billion mobile phone subscribers worldwide and that the 3 billion mark will be reached by 2010. This means that the total number of mobile phone connections is equivalent to nearly a third of the world's population.

In the UK telecom, TV and radio revenues rose 1.2% to more than £50bn in 2006.

Mobile Advertising is increasing greatly. A 47% increase in internet advertising has greatly reduced the adspend in press, TV and radio. The £2bn spent on advertising online exceeded the combined ad revenues of ITV1 and Channel 4.

There is a 38% growth in UK internet advertising last year. UK advertisers spent £2.8bn online in 2007. This medium represents 15% of the total advertising market. Online is expected to overtake TV advertising by 2009 with a large part transferring to Mobile TV.

57% of Europeans regularly access internet each week and 16-24 yr. olds spend more time online than ontv.

Mobile Broadband is accelerating greatly throughout the EU and 19 million broadband lines were added in 2007, equivalent to more than 50,000 households per day.

40% of households take a bundle of 2 or more services from the same provider, up from 29% a year ago.

9% of households have only a mobile phone with 7% on a fixed line.

35% of all calls were mobile calls in 2006, up from 30.7% in 2005

11.2% of mobile subs were 3G, up from 7% in 2005

15% of households had digital video recorders by the first quarter of 2007

43% of adult internet users download music files or video clips.

Analysts have predicted a mobile TV market in excess of 100 million users by 2010. Also there will be 270 million European 3G subscribers able to get TV services on their mobile smartsets by 2009.

The Internet is going to revolutionize the distribution of video and a range of multimedia services. The more people have broadband, the greater the increase in mobile traffic and music downloads and the more they will shop online.

The Midas Board is now engaged in exploratory talks with Central European mobile phone networks which contains more than 800 million subscribers.

Midas A La Carte Menu
This offer subscribers an eclectic portfolio of Midas Tenant Companies and multimedia services. Each mobile network has several options for their own subscribers.

IDC, a market-research firm, forecasts that 24 million Americans will watch Films, Videos and News & Sports clips on their mobile phones by 2010, up from 7 million today.

The European Commission estimates that Mobile TV will generate sales of $5-$7 billion by 2009.

Mobile Networks within The Midas Consortium are able to offer a very high-quality of service with very low tarrifs due to the great increase in revenue streams and from content sponsorships and advertising.

Research from Mediametrie, 8.1 million French viewers have watched at least one videoclip during the first quarter of the year. In France 10.2 million internet users have already watched at least one clip which represents 35.5% of all the 30 million internet users in France.

Analysts have predicted a mobile Tv market in excess of 100 million users by 2010. Also there will be 270 million European 2.5G & 3G subscribers able to get TV services on their mobile smartsets by 2009.

We thank Robert Briel of Broadband TV, Newsline

Internet Subscribers
It is calculated that the following countries have Internet subscribers over the age of 15.

Figures are approximate (2007) in millions.

UK Online Sales

European Online Sales (Internet)
The UK, Germany and France currently dominate European e-commerce, accounting for 72% of total online sales. These figures are not yet updated to 2007 and are for internet traffic only.

When the proposed Midas Consortium commences, calculate the potential income from circa
800 million mobile subscribers!

Key B2C E-Commerce in 2006 (dollars)

SALES                                                         ONLINE BUYERS           AVERAGE ANNUAL SPEND

UK                  $55.6 bn                                        (millions)  24.8                                            $2,241

GERMANY   $27.1 bn                                                          27.2                                               $996

The above figures are not yet updated to 2007 and are for internet online traffic, excluding mobile.

IMRG*, the internet research group, has predicted that the UK online sales boom wil rise from £30 billion up to £42 billion in 2007.

The UK has 26 million internet customers.

Shoppers will spend £78 billion a year online by 2010.

Also according to IMRG* the amount spent online by UK shoppers this year will be equivalent to the total sales of nine London West Ends.

An estimated 860 million parcels will be transmitted to the UK's 26 million internet customers.

IMRG* estimate that the global internet shopping marketplace will be worth £250 billion this year.

More than one billion people use the internet, equivalent to 17% of the world's population.

Almost one-third of them live in Europe and use mobile-phones.

IMRG* predict that cross-border sales will grow sharply over the next few years, thus providing retailers and advertisers witha greater market target-area.

With acknowledgement to IMRG*.

RFID In-Store Development
Marks & Spencer* completed a very successful RFID trial in 42 stores is now to install the technology in its 120 largest shops. M&S* is on target to tag more than 350 million items a year. Staff can scan individual items and use mobile readers to transmit the data wirelessly to a secure database.

M&S web-sales grew an impressive 60% last year.

Tesco.com* generated more than £1.2bn in sales last year and expects to achieve a 29% growth-rate this year.

With acknowledgement to Dave Friedlos of Computing.

UK Broadband Penetration
The report indicates that broadband penetration across Europe will double to 25.2% of EU citizens.

At the beginning of 2006 around 60% of EU households had a PC, and 46.2% had internet access.

It is estimated in an EU study that ther will be a 400% growth in online content revenue.

Satellite TV Platform
Satellite is forecast to be the dominant high-definition platform in Europe. The worldwide market for HDTV will grow strongly over the next 4 years to 148 million households, of which 41% will receive programming by satellite. Europe is going to surpass the Asia Pacific region by 2011 to become the second largest market for HDTV after the Americas.

Online Advertising
      £2.016 billion spent on online advertising in UK during 2006
  
      11.4% online share of all advertising revenues (up from 7.8% in 
      2005)
   
      Online advertising greater than national newspapers (10.9% share)
   
      Internet spend just over half the size of the TV advertising market,  
      which experienced a fall of 4.7% to £3.9 billion.
   
      UK nearly double average global share - the Global average is
      currently 5.8% according to ZenithOptimedia*.

      More than 4.4 million shoppers spent £84 million pounds shopping online on Christmas Day. This is up 269%.
      (With acknowledgement to IMRG)

UK Online Downloads
The online music download market will grow fom £79 million in 2005 to £725 million by 2010.

European digital VOD distribution will rise from £20 million in 2005 to £800 million by 2010.

The above figures cannot yet relate to online traffic with the proposed Midas Consortium.

UK Games Download Market
The games download market will grow to £1.5 billion in 2010 from £460 million in 2005.

UK consumer spend 2006 with percentage of household spending

Proposed Growth 2006-2012