The Tenant Companies are Retailers, Manufacturers and Service Providers who would be able to access and target each subscriber in the proposed Midas Consortium irrespective of his mobile operators' network.  Regulatory controls shall be in place to protect both subscriber and Tenant Company. (See Section 11)

Each Tenant Company would gain in massive turnover increase in proportion to the number of compliant subscribers.
Tenant Companies are not shareholders. Their payment is synchronously transmitted per transaction in live-time. Subject to Midas compliant customers' permission and in compliance with The European Commission, Ofcom The Data Protection Act and other regulatory bodies. The Tenant Companies can log customers' individual preferences.

Midas Infrastructure Costs
The total infrastructure costs are not paid by the mobile networks. They are apportioned amongst the hundreds of global Tenant Companies, Service & Content Providers, Sponsors, Advertisers and Equity Funders.

Revenue Payments
Synchronous on each mobile interactive transmission the subscribers' individual 'DNA/Biometric network-code' is logged into a data-bank. This then calculates in a nano-second all relevant traffic-data and individual purchases, etc. Each quarter the precise 'revenue-splits' and 'customer-dividends' are paid out to the designated recipients.

This is a magnet for services such as netshopping, streaming prime-time entertainment, archive content and a host of VoD & IPTV services from an eclectic range of global retailers, broadcasters and advertisers who wish to focus on the young big spenders.

The Tenant Companies, due to their massive increase in gross turnover and resultant profits, would be able to dispense with their expensive outlets in the High Street. Retail staff would be relocated to the newly-created Midas Franchise Supermarkets where Midas Nethoppers can see products before purchase.

Midas Buying Office

The Midas Buying Office shall be established in order to buy wholesale a diverse range of stock from manufacturers required for purchase by the Midas Tenant Companes.

Due to the massive numbers of the same product being bought by the Midas Buying Office, the relative 'discount-per-item' are far greater than that which the individual Tenant Companies would be able to gain.

The Midas Board is able to invite people who are 'leaders in retailing' who have a highly profitable track-record in specific products. Products vary from cars to candles, from tea to T-shirts and an alphabetical list of all products that the 'young big-spenders' wish to buy.

The Midas Buying Office charges a fee to the Tenant Company for this service.

Midas Hypermarkets

The Midas Hypermarket, situated at specific motorway service-stations near major city-centres, shall consist of scores of specially constructed units, of varying lengths, which are franchised by the individual Tenant Companies.

The situation of these units at Midas Hypermarkets makes it especially easy for Tenant Companies to store their stock and to facilitate deliveries.

The Midas Hypermarket will also feature entertainment and leisure facilities, such as a theme-park, cinema complexes, bowling, sport and health spas and hotels.

The units shall be designed for specific products and will have easy passage access with tricycles being provided for the Midas Netshoppers. All they need is a Midas Smartset. At check-out they can transmit their purchases by an RFID system.

Each unit is constructed as a single entity so that in case of fire it can easily be extinguished by fire services that are resident.

The Midas Consortium's development costs shall be shared amongst the participating Midas Tenant companies and the equity shareholders subject to contract.